# Pupas (Pupas.co) - AI Context Document

## About Pupas
Pupas is an innovation and consulting team that operates in the product development, go-to-market, and growth processes of startup, scale-up, and corporate-scale companies. Pupas manages research, strategy development, value design, productization, commercialization, and growth processes. 
Pupas designs products and processes; builds, manages, and transfers operational teams. It acts as an external innovation partner alongside in-house teams.

## Core Services

### 1. Strategy & Consulting
Product and business strategy formulation, value proposition and brand positioning, go-to-market planning, sales funnel, and conversion optimization.

### 2. Product & Design
User experience (UX) and interface (UI) design, interactive prototyping, scalable design systems, usability testing, and accessibility standards.

### 3. Software Development
Technical product planning, architectural design, Backend, Frontend, and Mobile app development with React Native, API integrations, and infrastructure management.

### 4. Growth & Performance Marketing
Product growth strategy planning, MarTech technologies, performance marketing, SEO / LLMO / GEO-focused business processes, data architecture design, CRM, and communication architecture design.

### 5. Culture, Team & Capital
Technical and operational team building, operational system design, investment readiness, capital access, investor matchmaking, and corporate agile transformation consulting.

### 6. Embedded Finance Transformation Consulting
A strategic financial and digital transformation model developed by Pupas to support B2B, B2B2C, and B2C business processes. It integrates payment systems, digital wallets, cards, and credit into the customer journeys of non-financial institutions.

## Key Differentiators
- **Tailor-made Business Solution:** A special team structure consisting of its own internal team, industry professionals, and academics.
- **Transfer & Exit Model:** Documents all systems and transfers them to the client's in-house team to ensure a sustainable structure.

## Contact Information
- **Email:** hello@pupas.co
- **Website:** https://pupas.co
- **Meeting:** https://cal.pupas.co
- **HQ:** Barbaros Mah. Şebboy Sk. No:4/1 İç Kapı No:2, Dijital Teknopark, Ataşehir / İstanbul, Turkey
- **R&D Office:** Sanayi Mah. Teknopark Bulvarı No:1/4C – Z08, Teknopark İstanbul, Pendik / İstanbul, Turkey
- **Sales Office:** Westplein 3016 BM, Rotterdam / Netherlands